College-educated white women are the most liberal voting bloc in America, and they are a demographic that summarily supported President Obama in the 2008 Presidential election. Barack Obama is counting on getting the support of white women again as the this election season heats up and Republican contender Mitt Romney’s campaign is gaining steam.

In the last few weeks Obama finally came out in support of gay marriage. While Obama’s decision to finally voice support for marriage equality may have further endeared him to people who were already going to support his re-election campaign, the move angered some conservative black Christians.

The President is also going-hard in support of gender equality and feminism. He delivered a pro-women commencement address at Barnard College, an elite all-women’s liberal arts college. “We know we are better off when women are treated fairly and equally in every aspect of American life—whether it’s the salary you earn or the health decisions you make. After decades of slow, steady, extraordinary progress, you are now poised to make this the century where women shape not only their own destiny but the destiny of this nation and this world,” were the words of the President before approximately 600 graduates.

For those of you with a long memory, you may recall that the first bill Obama ever signed into law was the Lilly Ledbetter Fair Pay Act, a law named for an Alabama woman who at the end of a 19-year career as a supervisor in a tire factory complained that she had been paid less than men.

Obama will need more than the votes of liberals to pull this one off…

Some political strategists think the ‘war on women’ narrative that Obama seems to be playing to the hilt may not be enough. Right now, voters main concern is the economy–not abortion, contraception, and gaining entrance to all-male golf clubs.

The swing states are still important–and still in play. “NBC and Marist polls in three key states won by Barack Obama in 2008 show that the incumbent is far from making the sale in 2012. Mitt Romney has gained significant ground in all three states, seen as must-wins by both campaigns, but still trails for the moment in Florida, Virginia, and Ohio.”

Unlike college-educated white women, college-educated white men still show only modest levels of support for the President. Among working class whites, Obama could also stand to gain ground.

But the show isn’t over yet: Romney still has a hill–heck, maybe a mountain–to climb between now and November and anything is possible.

A message to both Obama and Romney–just remember, “it’s the economy, stupid.”