What the Cuss?

How Bleaching Products Promoted Colorism in the 1950’s

I saw this on “SwirlQueen’s” Facebook feed, published in the 1952 issue of Jet magazine. You know, that magazine that’s supposed to celebrate black people??

1897701_10203500241896277_695333858_n

 

What you’re looking at, ladies and gentlemen, is a damn-near-white black woman embracing her black kang. What was the message? “Listen dark butts! Use this cream and then maybe black men will want you!!” Unfortunately black folks were more than happy to co-sign this mess. Wait; they didn’t just co-sign–they reclaimed it, proclaimed it, and enforced it.

Not much has changed, has it? Whitenicious comes to mind…

Follow Christelyn on Instagram and Twitter, and subscribe to our YouTube channel. And if you want to be a little more about this online dating thing, InterracialDatingCentral is the official dating site for this blog.

WATCH NEXT