The following articles, “Has the Price of Sex Bottomed Out” and Feminism Produced Price Drop for Sex, Price Hike for Commitment discuss the work of social psychologists who study the “sex economy”. What women do in the bedroom becomes known by other men and women and this effects the sex economy–what men and women have to do in order to get sex. In the past, men would have to commit to women in order to get sex. Now they don’t have to go on a date or even buy a lady a drink. This lowers men’s motivation to have monogamous relationships or marriage because they don’t need to do those things to get sex anymore. This is fine for women who want to be single but lousy for those who want relationships and marriage. People discuss their sex lives and people observe what others do and this affects the sex economy and sexual norms. Remember, every man you sleep with knows what you did so it’s not a secret! You can not dictate what the norms are and it doesn’t matter if they are right, wrong, fair, or unfair! A norm is established by having most people do something. The only way to change a norm is to change people’s behaviour or by convincing them that certain behaviours are not as common as they believe. Norms can be based on inaccurate estimations (e.g., maybe not as many people are hooking up as you think).

Male Identification

“Understanding where sexual norms come from, or more specifically, who drives them, often provides an explanation for why they are the way they are. Usually, social/cultural constructs are made by people in power, typically white, middle/upper class heterosexual men” (source). Makes you wonder why feminists are supporting the same promiscuity that is supported by many men for women they don’t plan to marry. Maybe these feminists are male identified?

“Male identified:  aspects of society and personal attributes that are highly valued are associated with men, while devalued attributes and social activities are associated with women. There is a sense of threat to the social structure of patriarchies when these gendered associations are destabilized–and the response in patriarchy is to increase the level of control, often by exerting control over women (as well as groups who are devalued by virtue of race, ethnicity, sexuality, or class; source).”

That’s confusing! Who is male identified really? The women who reject anything feminine and are always trying to do what men do, even when those behaviors are negative? If many men want promiscuous women (prior to finding someone non-promiscuous for marriage) then isn’t encouraging women to give in to that pressure actually supporting the patriarchy? How is encouraging women to use men for their bodies, the same way men use women for their bodies, not supporting the patriarchy? Are woman male identified if they support old fashioned behaviours that they think are beneficial or even protective to women? If a woman thinks being promiscuous is being like a man and wants to protect women from STDs, unwanted pregnancies, psychological damage, shaming etc. then is she supporting the patriarchy or against it? Due to feminism the latter women are called brainwashed tools of patriarchy while the former are supported as progressive, liberated, ideal modern women.

Raunch Culture and Feminism

I think this all boils down to opposition to raunch feminism. This is that part of modern Third Wave feminism that condones women wearing next to nothing, getting huge tattoos, going topless, porn, stripping, prostitution, drinking till you are black out drunk, smoking, doing drugs, cursing, fighting, and sleeping around because those things are personal choices and we are supposed to celebrate that women are free to make these choices. YAY! In their eyes women drinking, smoking, doing drugs, getting huge tattoos, and other things men used to do much more than women is somehow empowering and not male identification. Somehow they think women wearing next to nothing on the street, in magazines, in movies, and on TV is not giving men exactly what they want at the expense of women. Somehow their negating marriage and monogamous relationships, in favor of women providing men with sex on demand and raising babies alone, is not giving men what they want at the expense of women. All of us opposed to these behaviours are dismissed as religious zealots, right wing nut jobs who want women barefoot and pregnant in the kitchen, or sexually repressed, slut-shaming, mean girls.

Here’s a thought, if you think women are so great why don’t you encourage men to BE MORE LIKE WOMEN! Why are you not encouraging men to stop pressuring starlets to pose half naked in the videos and magazines they create? Why not tell men they should be drinking, doing drugs, and smoking less since women do it less and we live longer due to fewer health problems? Why not encourage men to commit less crime and get into fewer fights because women don’t do these things so they are less likely to go to jail? Why not tell men to value relationships over promiscuity, see women as more than sex objects, and look forward to marriage the way women do? Of course there will be a push back from men (e.g., Men’s Rights groups) who don’t want to change but there are also men who are pushing back against raunch culture! These behaviours have negative consequences for women AND men so why not discourage them in everyone if you want equality and care about women AND men. Or are you so male identified that you can find no wrong with men’s behaviour and will only love yourself if you are exactly like the stereotypical male?

Conclusion

Do I think sex norms can change? Yes I do. People tried to change it with chastity ring programs. Also, schools in the U.S. encouraged abstinence (I think they should have taught safer sex too). There are also religious groups and people who will never support raunch culture. I think that studies like the ones reported on Hooking Up Smart will also help in correcting false beliefs about the prevalence of raunchy behaviours and promiscuity. It will be a hard fight but there will always be people opposed to this sort of thing, there just seems to be fewer right now. It is also a big problem with the media that seems to support raunch culture. Having sex immediately after a first kiss, no matter the location, especially while drunk, is also becoming the norm in movies and on TV. It is condoned and normalized and this influences people. Plus, people lie! Women lie about how many partners they have had to men and other women, even though they say they are not ashamed of sleeping around and there is nothing wrong with it. Men lie about what other women have done with them in bed and how quickly women slept with them in order to convince new women to do what they want.