Steve Harvey, comedian and talk show pulpit extraordinaire is launching a dating website aimed at those looking for love in all the wrong places. And since he’s a professional husband (married three times) and now in the business of fixing lives (hence his mentoring program for black boys now in partnership with Paula Dean) Mr. Harvey doesn’t want to leave out the ladies when it comes to bettering lives and creating strong family structures.

Let’s not even pretend we don’t know who his demographic is.

He’s been on the chitterlings circuit of entertainment for years now and his fan base consists of southern and mid-western types. I’m not saying that these folks aren’t exceptional human beings but I will say their more ‘traditional’ views of life and pursuit of happiness may make them prime ripe for picking if the stereotypes and tropes fall into ‘bend yourself into a pretzel’ for da love of a man’ let me show you the way!

Internet dating is great for people interested in going on a lot of dates — which means, says Harvey, that it’s great for men. “The one thing I know about women is women don’t really want to just date,” he says. “They want to date with the hope that it leads to a relationship.”

Men are more interested in playing the field, he believes. “A man doesn’t have any problem at all dating several or a wide variety of people until he finds the right one,” he says. But women, as a rule, don’t want to do that, and the reason is scientific: “A lot of women have that biological clock that ticks in them.”

These hypotheses are not, it must be acknowledged, terribly original ones. Yet any woman who buys into them is bound to be disappointed by the online dating offerings out there — which is why Harvey is launching his own dating site. Called Delightful, it’s a joint venture with IAC, the company that owns Match.com, OkCupid, Tinder and a slew of niche-oriented matchmaking services. In addition to providing the animating philosophy, Harvey will supply articles and videos for subscribers hoping to “find love and keep it,” as the tagline has it.

Delightful grew out of a preexisting relationship Harvey had with IAC, as a spokesman for its site BlackPeopleMeet. Looking to negotiate a new personal service agreement with the company, he met with Match CEO Sam Yagan. “As I heard him talk about relationships, he had a real passion around love and how to develop love after the first date,” Yagan recalls.

Someone, somewhere turned this man into a relationship expert so of course he’ll need to appeal to his fan base by reminding them that their inability to find a man is THEIR own fault.

Wait for it………….

Women, he says, are apt to wax poetic about finding a soulmate but undermine themselves by being too picky in the parameters they use to screen candidates. “Your soulmate, the man of your dreams, may not live an hour away,” he says.

Men, meanwhile, need tutoring in the fine points of chivalry, like always walking in between one’s date and the street to protect her from traffic. “It’s sad to say, but the divorce rate in this country is so high, there are a lot of young men out there, quality men, who’ve never been told, ‘Hey man, this is the proper way to treat a lady,’” he says. [Source]

Now all this time, here I have been requiring men to earn a certain income, and to be forthright with their feelings and intentions. I’m over here having involved conversations and cultivating the proper chemistry with my lovers and all I needed for him to do for me was to make sure I don’t get hit by a runaway vehicle  (or garbage…it’s hard to tell with these outdated chivalrous gestures since they actually don’t mean SQUAT in everyday living) but Steve Harvey has all the advice and social ques you need in life.

I’m not gonna pretend like I don’t realize these people will sell women anything they are willing to buy. And with Black women having more earning power and coins to spare than Black men, I can already see how this venture will be exceptionally lucrative.

By convincing women who are already feeling insecure and desperate that there is something THEY can do, be, or look like in order to be more acceptable for men only appeals to those women who are comfortable blaming themselves for the lack of enthusiasm shown by their male counterparts. Its too early to say whether Harvey’s advice will actually be useful or balanced, but I can promise you it won’t be free.

With the work done here and Beyond Black and White and other platforms that support and promote strong families, it will only be a matter of time before even the most lowly hustler on the corner stops slinging rocks and starts delivering male order grooms right to your door.

Oh, wait…………