Ever heard of Toys for Tots? Food for the famished? WELL, I’m here to announce BB&W’s first annual BWE for the Black Woman, Needy campaign!

Let’s face it. You probably know a cluster of black women–may they be your friends, co-workers, frenemies, or Crazy Aunt Esters–who could use a non-threatening introduction to the world of BWE. And just like hearing the soft rhythmic group of neighborhood carolers at Christmas time, we’ll hear, “What?! You mean I’m not genetically compatible with a mule?” followed by a long-ish string of expletives. BOTH, I’ll admit, will be music to my ears.

So here’s the rules. Starting NOW, whoever can recruit the most new BB&W fans (we have currently about 2,165) on Facebook gets a gift, just in time for Christmas. For moms, up-and-coming moms, or really cool aunts, we have THIS ensemble: (for those of you who have ABSOLUTELY no need for toys, check out the next post for the winner who wants grown folks’ stuff)

The nice folks at Child’s Play PR have offered a SUPER COOL set for the winner:

BACKYARD SAFARIâ„¢ OUTFITTERS

Winner gets ALL 2010 Essential Field Gear!!!!

CARGO VEST (Ages 5 & Up, Approximate Retail Value: $19.99, Free if you win)

A must-have for every Backyard Safari kid and it’s your most essential piece of field gear. The Cargo Vest is tough enough for all of your outdoor adventures. Plenty of cargo pockets means lots of space to load up all of your gear for the great outdoors. Six D-Rings and two shoulder epaulets let you clip and hang more essential gear. A large pocket stores your trusty binocs and a clear-view chest pocket is the perfect place for your Pop-Up Field Guides™.

FIELD BINOCS (Ages 5 & Up, Approximate Retail Value: $11.99, FREE if you win!) Field Binoculars are standard issue for every outdoor enthusiast. You’ll be amazed at what you discover as you peer through your binocs. The 5×30 power crystal clear optics bring nature up close and in crisp detail. Adjustable, rugged and waterproof, these binocs are the first piece of equipment you need in your collection. You’ll be amazed at what you discover as you peer through your binocs. These binoculars are also equipped with soft, safe, rubber eye cups, rubberized hand grips and a sturdy carrying strap.

BUG VACUUM (Ages 5 & Up, Approximate Retail Value: $19.99, FREE, if you win!)

Sneak up on bugs and suck ‘em up! There are thousands of crawling, flying, buzzing bugs in your backyard – catch them LIVE with your Bug Vac! Become the ultimate bug wrangler with this creepy-crawly device. You can look at bugs up-close with the built-in magnifying glass. The extra nose cone will come in handy for those really big bugs. The CAPTURE CORE attaches to the Backyard Safari Bug Habitat (sold separately) for easy transfer of your insects. Also available: Lazer Light Bug Vacuum with removable target light and two capture cores.

ADVENTURER KIT (Ages 5 & Up, Approximate Retail Value: $14.99, FREE if…you win!)

Gear up for adventure with the Adventure Kit filled with field essentials. This kit features the Water Tight Case, Retractable Carabiner Clip, Mini Lantern and the Pop-Up Essential Field Guide.

Here’s the rules:

*Sorry my international BB&W fans, prizes can only be shipped in the U.S.

Invite everyone you know on your friends list that might be REMOTELY interested in our sometimes insightful, sometimes tomfoolery. Make sure you write a note to your buddies that they need to confirm they joined so it makes it easier for you to create your list to present by the deadline, Friday, December 17, so I can make sure the manufacturers can get this stuff out to you by Christmas! Link to FB fan page HERE.